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Motivating the CEO
- I just had a call from a brand we’ve been after for a long time – they’re the world’s largest operator in a high profile leisure sector. We’ve been talking with them on and off for the last few...
View ArticleAn email, by proxy
I started to write a blog post yesterday about the ethics of signing an eCRM email personally, even though the signer would have been on holiday at the time of broadcast. It was an interesting...
View ArticleMixed bag of advertising that fails to build relationships
After last week’s incredulous blog post about eBay leaping onto Patrick Swayze’s demise, and the general state of advertising (Go Compare anyone?), I’ve actually been paying a little more attention...
View ArticleWell, what a week
Well, what a week. I started out the weekend getting my solo gliding certificate, and flying my first four flights with no-one else in the plane. Here’s a picture of the KA13 I was flying (it’s the red...
View ArticleThe next big thing – handwrittenThank you notes from CEO’s
I’m a big fan of Basecamp, the online project collaboration tool plied by 37 Signals out of Chicago. We started using this ‘software as service’ ten years ago and have kept with it as our company has...
View ArticleHigh ground for brands in a W-shaped recession
This is my first blog post for a few weeks, because I’ve been busy. I’ve actually been busier with pitches than I’ve been for more than a year. And quite evidently I am not alone. There’s something in...
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Acronymtastic – SCRM, ECRM, CRM and the death of DM
Pic: Ian Bottle I work for an agency that’s made some sort of name for itself in eCRM. That’s Electronic Customer Relationship Marketing. It’s not CRM, which is Customer Relationship Management if...
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The difference between advertising and digital
I wanted to try and write a post in the style of Dave Trott, advertising legend, about the difference between advertising and digital. So I did. Let me know what you think: Read more on The difference...
View ArticleWhy brands should be more pushy with their social media
How do you, as a brand, engage me, as a disengaged person with what I'd consider to be better things to do with my social time than talk about your brand? I've been thinking about this...
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Facebook: as the fan gates fall, it’s a game changer for marketers
For many brands and marketers the other Friday was a game changer – they just haven’t realised this yet. As Facebook rolls out Timeline for brand pages, one of the most overused fan gathering tactics...
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